I’ve mentioned Beijing’s Little Donkey Farm a couple of times already. Â I finally had the chance to visit.
Food safety has been a huge issue in China in recent years, and wealthy urban dwellers are starting to scramble for food that will not render them sterile or cancerous. Â Little Donkey Farm capitalizes on this fear by giving Beijingers a few options for access to less-toxic food. Â Insecure urbanites can subscribe to a weekly order of in-season vegetables, or they can rent a plot of land at the farm and either tend it themselves on the weekends or pay the farm to raise vegetables on it.
The farm looks to be quite successful – most of the plots are rented, and almost all of the available land was under cultivation. Â In addition to organic vegetables, the farm also raises chickens and pigs “naturally”.
I have a feeling that the market for “safe” food in China will grow dramatically in the upcoming years. Â Urban dwellers are becoming more and more aware of the dangers of industrially produced food, and as their incomes grow, they’ll become more willing to pay a premium for peace of mind. Â Already, I’ve heard of people leasing cows in the countryside for milk and chickens for eggs. Â This should be a huge investment opportunity.
March 1, 2012 at 01:11
Sounds like you’re just the right person to tackle this “huge investment opportunity.” Let me know when/where I can invest.